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Compare Different Brands of Diamonds
A Diamond is Forever offers a wide variety of beautiful jewelry, but it will cost you! Prices vary from $500 and go up into the thousands. A Diamond is Forever is a good site if you are just beginning your engagement ring search, or if you just want to purchase diamond jewelry as a personal gift. A Diamond is Forever offers information on the 4 Cs of loose diamonds, suggestions on finding your fiancés style, an option to design your own ring, diamond care, and more. Be sure to visit the design gallery and do a custom search for jewelry based on your specifications. Interested in a particular designer or want to know if there is one in your area? Try the design gallery and search through designers to learn about location and company philosophy. Helzburg Diamonds When you marry, you do so with the intent that it will last- and your diamond ring should reflect that. Helzburg Diamonds believe in giving you a ring that is just as meaningful as your marital decision. Upheld for their good rapport with customers, Helzberg Diamonds boasts a large selection of diamonds wedding rings, engagement rings, and other bridal jewelry to choose from. With Helzburg, you can be sure that your purchase will last a lifetime. That’s why Helzberg guarantees free diamond replacements if lost or damaged due to faulty mounting and craftsmanship. Plus, for the extremely cautious (or paranoid)- customers may have their diamond ring inspected and cleaned free of charge once every 6 months. With so many extra perks for their customers, no wonder why Helzberg Diamonds is one of the most popular diamond jewelry stores available. De Beers Diamonds De Beers Diamonds have not only been at the forefront of the diamond industry since the late 1800s, but have largely controlled much of the diamond market since. Purchasing diamond mines throughout Africa, India, and South America, De Beers Diamonds was able to influence diamond prices by regulating how many diamonds were available on the market. Through adjusting how many diamonds are released to jewelers to be sold to consumers, De Beers was able to continuously maintain a demand for the stones. DeBeers is also credited with the introduction of the 4Cs. At the time, both De Beers and consumers wanted to create standard criteria from which all diamonds can be judged- establishing an accurate price for each stone. The 4 Cs enabled consumers to evaluate diamond quality based on the cut, carat, color, and clarity of a diamond. In 1947, Francis Gerety created the slogan, "A Diamond is Forever". An immediate success, the slogan was voted advertising slogan of the century in 1999 by Advertising Magazine. In 2002, De Beers partnered with LVMH Moet Hennessy to create De Beers LV. This partnership has grown to include 3 stores in Tokyo and a central office in London dedicated to creating the finest jewelry in the diamond industry. Browse De Beers Diamonds
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